From the monthly archives:

January 2014

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New Addition to Legal Authority

by A. Harrison Barnes on January 29, 2014

Hello out there to all those that might be interested in Legal Authority services. I wanted to introduce myself because I’m one of the new members to the Legal Authority team. My name is Kathy Robbins and I am the new customer service manager. A lot of my career experience has been in the manufacturing industry; more specifically packaging-shrink films and flexible film packaging. Legal Authority is not too much different in this aspect because in a way we are a manufacturer as well. We produce fine cover letters and resumes to send to your purchased contacts so that you can land a fantastic career in the legal field. Most of my experience is customer service with a little bit of sales thrown in for good measure so I’m really looking forward to helping you all with any customer service issues. In some cases, if you have trouble reaching your employment advocate it is because we schedule them with a lot of appointments so if you ever have a need or question you need addressed right away, feel free to contact us at 800-283-3860 and we’ll see if we can help. If it is something that needs to be addressed with your advocate, we will make sure to get a message to them and have them return your call as soon as possible.

I look forward to helping you and cannot wait to hear from you. Thank you all Legal Authority clients for your business!!

Kathy Robbins

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OPTIMIZING YOUR LINKEDIN®: LEGAL AUTHORITY’S GUIDING PRINCIPLES

by writer on January 16, 2014

By Gordon K. Sattro

As we discussed last week, optimizing your LinkedIn® is mandatory for every job seeker hoping to secure employment in a timely fashion. We touched on the importance of utilizing LinkedIn® and highlighted the following reasons why optimizing your LinkedIn® is something that we must do. Here is a quick re-cap:

  1. Being in control of the search results on Google® when your potential employers seek more information about you online.
  2. Marketing yourself to the recruiters that are on LinkedIn®
  3. Strengthening your connection with people that you have networked with in the past.
  4. Marketing yourself as the authority in your chosen area.

This week, we want to provide you with some general guidance on how to use your LinkedIn® and what YOU can do to transform your neglected profile into an invaluable tool in your job search. Our approach is as easy to understand as the name L.I.N.K.E.D.I.N.

L: Log-On Consistently: Only you can truly maintain your LinkedIn® profile. While we here at Legal Authority can help you optimize your profile, it is truly up to you to maintain your LinkedIn®. It does take time, but not as much as you might think. By logging on for 15-30 minutes per day, you can keep your connections up to date and maintain a presence on LinkedIn®.

I: Interact with the LinkedIn® Community (Join the 1%): There are many people on LinkedIn®, it is said that there are over 225 million people in the community.Knowing this, you should view every person on LinkedIn® as a potential connection and an opportunity to find your dream job. You can only generate more connections if you interact, meaning you have to join the 1% of people online who generate content. Join groups, comment on topical matters, and keep your network updated.

N: Network online as you do in person: Simply adding more connections does not help. You need to interact. The goal is NOT more connections, the goal IS building relationships. Don’t simply add people, interact with them.

K: Endorse and Recommend others: It may seem arbitrary to receive endorsements, but they really do help! The more endorsements you receive the higher you will be in the search results. Endorsements and recommendations are reciprocal.Endorse and recommend others and you will receive endorsements and recommendations in kind.

E: Keep your profile updated: If your LinkedIn® is not up to date, you are sending a mixed message to potential employers who view your profile. NEVER let your LinkedIn® go unattended.Generally this is the top result on Google; this is YOUR web page. Can you imagine what would happen if Ford® didn’t post their newest vehicles online? No one would be interested. This is the same for you and having an outdated profile will prevent you from learning about opportunities you may not be aware of.

D: Design a marketing message that is tailored to your target audience and goals: How are you marketing yourself? Are you the authority in your field? Are you well accomplished? Are your credentials well represented by your profile? Just as keeping your profile up to date is incredibly important, marketing yourself properly can be the difference between you being contacted by a recruiter or potential connection.Market yourself constantly.

I: Inquire about opportunities to head hunters, friends, and connections: Your LinkedIn® is designed to help you find your next role and land your dream job. If you are seeking a new job and you have not reached out to your network, you are missing opportunities that will not present themselves anywhere else.

N: Navigate LinkedIn® with a purpose: Logging-on is of the utmost importance, but what you do after logging-on determines what results you will realize from having a LinkedIn®profile. Determine your goals and act accordingly. If you are logging on to simply check on your friend’s status, you are using this tool improperly. There is a reason to be on LinkedIn®, and that reason is to further your career.

With the above in mind, 2014 is your year to truly transform your LinkedIn® profile into a tool to further your career. If you have any questions about optimizing your LinkedIn ® profile or what we here at Legal Authority can do to help optimize your profile, simply sign-up at www.legalauthority.com or e-mail me at gordon@legalauthority.com. Next week will discuss more about LinkedIn® and how a refined resume determines the quality of your LinkedIn® profile. Until then, happy hunting!

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what’s open and what’s closed on thanksgiving day

by writer on January 9, 2014

what’s open and what’s closed on thanksgiving day

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5 lmpd officers denied service at taco bell

by writer on January 9, 2014

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by writer on January 9, 2014

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THE IMPORTANCE OF AN OPTIMIZED LINKEDIN® PROFILE

by writer on January 8, 2014

By Gordon K. Sattro

We are always conscious of how we look and how we present ourselves when we are looking for a new job. When searching, we carefully select the jobs we apply to, we press and prepare our interview attire, and we constantly rehearse our answers to interview questions. All of this is crucial to landing your next job, but there is something else of equal importance that is constantly overlooked by the job seeker: their online web presence. This is exactly why Legal Authority now offers LinkedIn® optimization.

This new service came after much reflection on the job market and, with the help of the Employment Research Institute, we now have the Legal Authority LinkedIn Optimization program. LinkedIn® Optimization is a growing industry where some companies charge $1000 or more to “optimize” your LinkedIn® profile. As we are concerned with getting the best results for our candidates we decided to break-in to this new market as well. However, in contrast to other companies that provide this service, we opted to provide this service, free of charge, to all of our past clients and to all of our future candidates at no additional charge.

Now comes the real question on everyone’s mind. Why?

Why is it important that your LinkedIn® is optimized? Well, there are a few reasons:

  1. Controlling Google’s ® Search Results 

    Potential employers are “googling” (yes, it is now a verb) their potential interviewees now more than ever.Prior to receiving a call to come in for an interview, potential employers are seeking to gain as much information about a candidate as possible. The best source of this is via Google® so the question is:What comes up when your name is searched?If you have a LinkedIn® account, your profile will be among the first results. This makes it all the more important to optimize your LinkedIn Profile to make certain that your first result online is the one you want.

  2. Recruiters areon LinkedIn 

    With fees upwards of $720 per month, recruiters are paying a considerable amount of money to find the right candidate online. This means that if you do not have an optimized LinkedIn® profile you will not be viewed by a legal recruiter. Your LinkedIn® profile is the first and ONLY impression you will have with a majority these recruiters, meaning that the best opportunity could pass right by you if you have not optimized your profile.

  3. Strengthening Networking Connections 

    When you are out networking at mixers, CLE events, or alumni dinners you receive a lot of business cards. Following-up is always important, and for those key networking connections you need to build a strong relationship. The first step in doing so is by connecting via LinkedIn®. As a source of managing connections and maintaining constant contact with those you once met, there is no better source online than LinkedIn®.

  4. Marketing Yourself 

    We preach this so often that many take this as a given, but marketing yourself is something you must do constantly. The key to securing a job is all about your marketing approach. If you are marketing yourself as the person you want to be, you will see a notable increase in interviews and opportunities for new employment. With LinkedIn®, you can summarize your career and aspirations in a way that no other source online allows you to. The key to marketing is the narrative that you put forth.If you control that narrative then you control the conversation. Optimizing your LinkedIn® puts you in control.

If you have not taken the time to set-up your own LinkedIn® profile, or if you have been neglecting the one you have, you need to make 2014 the year you optimize your profile. As I say on my LinkedIn® profile, “Understanding translates into fewer missteps, and missteps cost a fortune.” Ask yourself how many missteps you have taken with your marketing approach and what you can do this year to change it.

If there is one thing that I would hope you take away from this article, it is the importance of establishing and maintaining a LinkedIn®profile. Come back next week for a few tips on how to optimize your profile for your job search. Until then, happy hunting!

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Being in Control

by A. Harrison Barnes on January 1, 2014

“The extent to which you take responsibility over something is the extent to which you take control over it.”–I came across this quote the other day and it got me thinking; this statement can be related to many facets of one’s life.However, as an employment advocate, I find this to be especially true.Until you are ready to put all your efforts and strength into your job search, you will never fully realize the potential that does exist.

A successful job search may require a plethora of factors.Having full control of each and every step is crucial in ultimately landing that position.Being proactive is first and foremost.Far too often, many job seekers wait for ‘things to happen’, allowing others along with external factors to control his or her destiny.Time is too precious to let go by the waste side.Every minute lost is an opportunity that may have been yours.

For those of you in the legal industry, I urge you to stop and take a closer look at the services Legal Authority provides.This process allows you to delve into every opportunity imaginable.It puts you in control of your job search from start to finish. The ability to reach out to each and every firm is a powerful resource and one which may prove vital in order to attain that desired position.

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